Press Releases

ALL THE NEWS ABOUT WHAT FITS
Here you’ll find the latest news from Jockey – trends, new products, promotions and lots more. For additional information about Jockey, please see the about us section. Jockey welcomes inquires from member of accredited media outlets. Please click here to submit a query.

  • 11.20.12- Kenosha native and Miss America 2012 Laura Kaeppeler to appear at Jockey Factory Store to kick off holiday shopping season
    (Download .pdf here)
  • 11.12.12- Jockey Being Family celebrates National Adoption Month
    (Download .pdf here)
  • 10.22.12- Jockey names Byron Norfleet President and COO
    (Download .pdf here)
  • 9.18.12- Be a VIP guest at the launch party for Rachel Zoe’s “Major Must Haves” from Jockey
    (Download .pdf here)
  • 7.3.12- Jockey launches collection of “Major Must Haves” with support by Rachel Zoe
    (Download .pdf here)
  • 6.22.12- Jockey launches “Hot City Cool Down” with Tim Tebow
    (Download .pdf here)
  • 4.4.12- Jockey wants you to meet Tim Tebow
    (Download .pdf here)
  • 1.12.12- It’s Tebow Time: Jockey survey reveals what Americans think about Tebow versus Brady
    (Download .pdf here)
  • 12.15.11- Jockey $1MM “Super” Challenge
    (Download .pdf here)

  • 10.25.11- Jockey begins new partnership with Komar layering
    (Download .pdf here)
  • 08.03.11 -TPN named Agency of Record for Jockey International
    (Download .pdf here)
  • 07.20.11 – Jockey one of first PowerReviews users to roll out Google +1 button
    (Download .pdf here)
  • 5.25.11- Jockey and Tim Tebow celebrate reopening and relocation of Kenosha Factory Store
    (Download .pdf here)
  • 03.04.11 – Jockey to Relocate Kenosha, WI Store
    (Download .pdf here)
  • 01.25.11 – Jockey rewards Luxe winners
    (Download .pdf here)
  • 01.25.11 – Jockey hires Chief Marketing Officer Cohn
    (Download .pdf here)
  • 11.05.10 – Jockey Celebrates National Adoption Month
    (Download .pdf here)
  • 10.25.10 – Jockey spokesman Tim Tebow will model their classics collection in Jockey’s holiday catalog.
    (Download .pdf here)
  • 09.16.10 – Jockey Introduces Women’s Luxe Collection, Spa Sweepstakes and “Random Acts” Campaign to Bring Women More Luxury.
    (Download .pdf here)
  • 09.01.10 – Jockey to Attempt World’s Largest Dodgeball Game to Launch Men’s Sport Performance Line – Players will Wear Underwear.
    (Download .pdf here)
  • 07.27.10 – Heisman Trophy Winner and pro football quarterback Tim Tebow will serve as a Jockey spokesperson beginning in July, 2010.
    (Download .pdf here)
  • 06.22.10 – Underwear, Adoption and The World’s Largest Music Festival – what do these have in common?
    (Download .pdf here)
  • 06.10.10 – Jockey Introduces Women’s Supersoft Collection and Shares Survey Results about Unworn Underwear
    (Download .pdf here) 
  • 05.18.10 — Jockey Launches Classic Road Trip & Classic Mustang Sweepstakes
    (Download .pdf here)
  • 05.14.10 – Introducing the Jockey Stay Cool Collection and Smart Fabric Product Platform
    (Download.pdf here)
  • 03.19.10 — Jockey Loses Weight while Packing on Pounds
    (Download .pdf here)
  • 12.09.09 — This Season’s Hot Holiday Gift? Updated Undies, Forty-Three Percent of Americans Admit to Needing an “Underwear Overhaul”
    (Download .pdf here)
  • 11.12.09 – Jockey Person to Person adds Sunil Ramchandani as new Senior Designer
    (Download.pdf here)
  •  10.29.09 — Jockey Celebrates National Adoption Month and 5-Year Anniversary of Jockey Being Family® by Increasing Support of Post-Adoption Services
    (Download .pdf here)
  • 08.13.09 — Jockey Shocks World with Wild New Underwear, Celebrating 75 Years of the World’s First Brief
    (Download .pdf here)
  • 06.11.09 — Oh, Daddy: Jockey’s Survey Reveals Which Celebrity Dads Americans Want to See in Their Skivvies
    (Download .pdf here)
  • 04.02.09 — Jockey Enters Medical Apparel Market
    (Download .pdf here)
  • 04.01.09 — Former Jockey CEO to be Inducted into Wisconsin Business Hall of Fame
    (Download .pdf here)
  • 02.03.09 — Jockey Person to Person Announces Canadian Expansion, Management Change
    (Download .pdf here)
  • 01.23.09 — Jockey Shocks World with Wild New Brief
    (Download .pdf here)
  • 01.15.09 — Love is in the Air with Feel Free Underwear
    (Download .pdf here)
  • 11.03.08 — Celebrate National Adoption Month with Jockey Being Family
    (Download .pdf here)
  • 11.02.08 — Jockey Introduces Women’s “Minis” Collection
    (Download .pdf here)
  • 10.16.08 — Jockey Goes Platinum
    (Download .pdf here)
  • 08.15.08 — Jockey Named Manufacturer of the Year
    (Download .pdf here)
  • 08.04.08 — 1,000 People Run In Their Underwear at LA’s Underwear Affair Presented by Jockey
  • (Download .pdf here)
  • 06.25.08 — New Survey Reveals The Skinny On Shapewear
    (Download .pdf here)
  • 05.25.08 — Save Dad From His Drawers: National Survey Reveals The True Age Of Men’s Underwear
    (Download .pdf here)
  • 05.14.08 — Jockey® Launches Catalog
    (Download .pdf here)
  • 05.08.08 — History Channel’s Modern Marvels® Visits Jockey®
    (Download .pdf here)
  • 02.22.08 — Nearing 75th Anniversary Of World’s First Brief, Jockey® Pursues Younger Consumers
    (Download .pdf here)
  • 12.10.07 — Jockey And Kellwod Company Announce Licensing Agreement
    (Download .pdf here)
  • 11.14.07 — Jockey Launches Retro-Style Underwear At Urban Outfitters
    (Download .pdf here)
  • 11.01.07 — Jockey Launches JockeyUnderWars.com
    (Download .pdf here)
  • 08.20.07 — Jockey Urges America To Stop Squirming
    (Download .pdf here)